By Jordan Luchkiw (@jlu3883)
Another huge story to come out of the 54th Daytona 500 has been the publicity that NASCAR sprint cup driver Brad Keselowski (@keselowski) has received for tweeting during the red flag period of the race. Keselowski, who prior to the event had somewhere around 65,000 followers has since seen his numbers increase to 220K followers. The reason? He tweeted a picture of the unforgettable fire to all his fans through this social media platform.
It instantly became breaking news for the sport, and as the red flag continued, Brad continued to interact with many of the fans by sending them tweets. While this is great for the sport and really exciting for NASCAR as a way to continue to grow their brand through twitter, one thing that has gone unnoticed is the amount of followers that other famous NASCAR drivers have gained on twitter since that night. Drivers such as Jimmie Johnson, Kevin Harvick, Danica Patrick, and Jeff Gordon have all seen their number of followers rise since Brad’s infamous tweet. Same can be said for some of NASCAR on Fox’s on air personnel such as Darrell Waltrip and Michael Waltrip. So why does this all matter? It matters because this is an even better way for some newer fans just getting into NASCAR to better understand the way that the sport operates. All in all the Tweet heard round the racing world has become nothing but a great thing for NASCAR and in the future Twitter will only continue to help NASCAR rise and grow.