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On February 22, 2012 Nike released it’s latest fitness tracking product, the Nike+ FuelBand.  With tag-lines like “Life is a sport.  Make it count.” and “Make life a sport.”, Nike promotes this bracelet/watch/pedometer combo as a motivating factor to be active and reach your fitness goals.  While available in highly limited quantities, I managed to get my hands on one (OK, four) of these $149 devices that may or not be the next big thing in fitness fashion accessories.  And no, Nike did not send me them on the arm.  I tried to buy them at the original pre-sale and failed.  2nd pre-sale same result.  On the 1st post-release date re-stock, I outsmarted the masses by logging in to my Nike Store account early.  I placed an item in my cart and went through all but the final steps to completing my order, so my delivery address and credit card info were already plugged in.  When @NikeFuel announced the release, I pounced.  $652 and 5 days later I had my Nike+ FuelBands.  2 to be re-sold on eBay to cut down on product cost, 1 for myself, and 1 my brother (happy birthday, Nick).  Having paid for these myself, I promise to tell the truth, the whole truth, and nothing but the truth about Nike+ FuelBands


Let’s cut to the chase, before I go in to the full review, here are my grades for the Nike+ FuelBand

Style: B+

Comfort: B

Display: B+

Functionality: A- (only downfalls are no stopwatch and lack of Andoid app until Summer 2012)

Durability: D [Updated 6/19, see below]

Price/Value: C

Overall: C+

The Nike+ FuelBand is simple looking but stylish.  It isn’t clunky or a hindrance while running, although I found myself being very cautious when picking up weights.  The LED display is also simple, but really cool.  I have no problem seeing it in daylight (although you may need to shield it with your hand in direct sunlight) and it really lights up in the dark when I press the display button.  I love what it does functionally, although Nike should have included a stopwatch and an Android app at launch.  The FuelBand is water-resistant but can’t be worn while swimming. [UPDATE 5/31/12- I don’t recommend resizing the FuelBand after you’ve worn it for a few months.  I tried to resize mine a few weeks ago as I planned to waterproof it for a Tough Mudder, but the link wouldn’t re-attach when I tried to put it back together.  I’ve shipped it back to Nike and am awaiting a replacement.]  Nike says you can shower with it, but I prefer not to soak my $149 electronic bracelet.  That price, $149, seems steep.  $99 would have been a more fair price.  Overall, I like the FuelBand and am sure it’ll become a big part of my training regimen.

UPDATE 6/19: Durability has become a major issue with the Nike+ FuelBand.  Although I’ve had no issue with my replacement band, it seems that a lot of people are having issues with their FuelBand after about 2 months of use.  My band would not attach after I tried to re-size it, my brother’s band broke after a fall while running (klutz), and now a coworker of mine tells me his band broke as well.  While the warranty is for 1 year and Nike is really good about sending replacements, durability is an issue that could steer some people away from purchasing one.


Hats off to the shipping department at Nike for taking every precaution in sending these out.  They came in an oversized box with air bubble cushions and ample bubble wrap.  I found this a little odd for something that is supposed to be durable enough to be worn all day and during workouts, but I appreciate the effort.

Inside the box you’ll find the FuelBand with the smaller extender pre-installed, a larger extender, the key to remove the extenders, a USB charger, a stand, and the warranty information.  The FuelBand is covered by a 1 year manufacturers warranty, which is refreshing seeing how durability is a main concern.  A lot of electronics are only covered for 90 days, so Nike upping that to 365 for this bracelet is nice.  I was a little discouraged that there was no instruction manual included with the FuelBand.  The only instructions there were are the 4 steps pictured when you open the box:

Once you go to, you are instructed to download the Nike+ software and then connect your FuelBand to your computer via the USB charger cable.  The FuelBand needs a full charge before it can be used (which takes several hours), so I took some time to locate the instruction manual PDF on the Nike+ site.  It wasn’t easy to find, so I Googled “nike+ fuelband users guide” which brought me to a support page with several useful PDFs.  The manual gave a complete rundown of how to use the FuelBand and all it’s functions.  After reading up and letting the bracelet charge overnight, I was ready to get started the following day.

Time Display

Clasp View

The band itself is stylish and comfortable.  It has a rubbery texture without feeling too much like a rubber band or a power balance bracelet.  It has a nice, smooth feel to it.  While it is currently only offered in black with a steel clasp, I could see Nike eventually offering it in a multitude of colors.  Black works for me.

There is no constant display, which I like.  The FuelBand has one button that activates its four displays: Fuel, Cals, Steps, and Time.  A single press of the button will quickly display whichever setting you viewed last.  I personally leave mine on Time as the watch function of the FuelBand makes it more than just a fitness accessory.  Whichever setting you have it on, a series of LED dots light up ranging from red (furthest from your goal) to orange, to yellow, to green (goal achieved/nearly achieved).  Once you’ve hit your goal for the day (which you set upon the initial setup by connecting the FuelBand to your computer via the USB cable) a celebratory “GOAL” display will come up every time you cycle to the Fuel setting.

The goal you set for yourself is based on Fuel, which Nike describes as:

NikeFuel counts all the activities of your athletic life. Running, walking, basketball. Nike+ devices measure your moves and turn them into NikeFuel. And since NikeFuel is calculated the same way for everyone, you can compare and compete with anyone

How it’s calculated is unclear, but I’m sure it is based on the correlation between your statistics (height/weight) and the data the internal accelerometer compiles throughout the day.  While you can set your goal to any number, Nike suggests 3 different settings, depending on your lifestyle and activity. I chose the middle setting of 3000 Fuel and set off the next day to achieve my goal.


I work evenings, so my day started at around noon.  After going to the post office and grocery store I had accumulated the following stats
Fuel: 534
Cals: 209
Steps: 2323

I was amazed how much Fuel I had accumulated after walking a few blocks.  I decided for Day 1 I’d do what I consider a light workout consisting of solely cardio.  After going for a 35 minute run/walk on the treadmill for 3.4 miles I accumulated
Fuel: 1737
Cals: 672
Steps: 7571

Seeing how much I had previously accumulated while running errands, I was REALLY surprised how little Fuel I accumulated after the 3.4 miles.  I thought for sure I’d be in the 2000+ range.  My usual workout includes an additional 45 minutes of weight lifting, so I figured it’ll be nice to see the difference on Day 2.  As I headed to work (options trading at a desk) it was clear to me that I was not going to achieve my goal of 3000 Fuel for Day 1.
After taking the train home from work, walking 2 blocks to my apartment and sleeping I had accumulated
Fuel: 511
Cals: 194
Steps: 1733
On Day 2 I stepped things up a notch.  After going to the office, going to the gym for light weightlifting and cardio (6 sets of curls, 3 sets of shrugs, 3 sets bench press, 3 sets shoulder press, 3 sets tris and 29 minutes on the elliptical) walking to get lunch and back to the office I had accumulated
Fuel: 2633
Cals: 1010
Steps: 10897
With little additional moving around for the rest of the day, I found myself just 20 fuel points away from my goal of 3000 at 11:58PM.  For about 30 seconds, I moved my hands back and forth like Lloyd Christmas in Dumb and Dumber to achieve my goal of 3000 Fuel.
For the 3rd and final trial day, I was going to go all-out.  I decided to walk home from work (approximately 1.1 miles).  The walk accumulated
Fuel: 395
Cals: 162
Steps: 2429

Walking across the Chicago River at night

I then subjected myself to my “Tough Mudder Training Workout” which consists of approximately 30 lunges, 450 situps, 60 leg lifts, 105 jumping jacks, 30 pullups, 300 jump rope jumps, 60 resistance band curls, and an hour on the treadmill running and walking for a total of 5.25 miles all before going to bed.  I accumulated
Fuel: 2714
Cals: 1062
Steps: 12293

After going to bed, walking to the movie theater and back, I had surpassed my goal of 3000 Fuel.  The “Goal” celebration came up when I checked, which I thought was pretty cool.  I plugged my FuelBand into its charger and it still had about 40% of it’s power left, very good for 3 days without a charge.  My totals for the day before going to work were

Fuel: 3606
Cals: 1411
Steps: 16079
When I plugged the FuelBand into the charger, the Nike+ app automatically came up and the nike+ website automatically loaded.  The website, which I’m sure is very similar to the IOS app, showed a lot of cool things.  It showed my total fuel points earned, best day, best week, best month, longest streak, best days of week, NikeFuel Average, Active Days, and gave a breakdown for each day.  In addition to the fuel, cals and steps it also showed my total distance.
The dashboard is very intuitive and informative and is a great way to track your progress.  It’s a really good motivator and makes you want to hit your goal every day.  There’s also a graph that shows your fuel earned hour by hour, including a checkpoint of where you hit your daily goal.  Now that I know what it takes to achieve the goal I can hit it every day as long as I stay active.
If your kid is crying for a FuelBand because his best friend at school has one, save your money.  Children get bored with things REAL quick and the bracelet you spent $149 on will be collecting dust in no time.  But if you’re serious about setting fitness goals for yourself and have some extra cash lying around, the Nike+ FuelBand is a great motivational tool.  After wearing the FuelBand for just 3 days, I’m already looking forward to future workouts in hopes of setting new records for myself and achieving higher goals.  While the Nike+ FuelBand isn’t a must have fitness fashion accessory, it’s definitely a cool item.  Be sure to check back for my Nike+ FuelBand Android app review, once it becomes available.
Follow me on twitter @HookTSB , and follow @NikeFuel for Nike+ FuelBand availability updates


  • Andy Hiles

    Great feed back man. Very detailed. My question from my wife and I is does this product work well on the elliptical?

    • HookTSB

      Thanks for reading Andy. If it is the type of eliptical with arm movements it works great. I’ve noticed my eliptical workouts are very comparable to running workouts as far as gaining fuel points goes. If your wife uses one of those elipticals where your arms are stationary the whole time, you won’t register many (if any) fuel points. I’m still waiting for Nike to release the Android app, once it does I will do a full review on the app and include what sports/activities the Fuel Band seems to work best/worst with.

      • Andy Hiles

        Thanks for the info. Hers just got here today and mine arrives Friday. We are excited.

  • Desmo

    What size did you get point?

    • HookTSB

      I got a medium and wear it with the smaller insert. If you go to Nike’s website they have a sizing guide that you can print out. I think most people I know would wear mediums as well, but it’s a good idea to use the sizing printout before ordering one.

  • Mary M

    Thanks for the detailed information. I was going nuts trying to find the User’s Guide, too!! I love this FuelBand. I was very surprised to see how low my numbers were on my non-workout days. Gotta pick it up a bit!

  • Linda Tippett

    How are you supposed to get the user manual? I have tried and tried. I can get it, but when I click on something, I can’t receive the info. Very frustrating! Especially after spending $150. Just please tell me, are you supposed to plug this back into your comouter everynight? Also, my height and weight are changed everytime I do plug in. What’s up with that?

    • Hook

      Go to,3180 and download the pdf. You should only have to plug your fuelband in like once a week. Hope this helps

  • Susan

    I realize your review was over a year ago. Are you still using the Fuel Band? I’m thinking of getting the new one that came out yesterday. Any thoughts?

    • Hook

      thanks for reading, Susan. I replied to you on Twitter but I’ll leave my thoughts here for other readers. I don’t recommend the Nike+ FuelBand and would not recommend anyone investing in the new version coming out soon. It’s overpriced, has durability issues, and there are better options out there on the market. My original fuelband had to be replaced twice, and once the 3rd one broke it was well past the 1 year warranty and would not be replaced by Nike. The button broke the 2nd two times, rendering the display useless. I could still accumulate fuel points and plug it into my computer, and would probably still be wearing it if I could sync it to my phone, but alas Nike never released an android app. I’ll be getting a FitBit Flex that can be found for about $70 if you find an electronics store (like brookstone) that has a discount code as it retails for about $99. Nike has never discounted the $149 sticker price of the fuelband, as far as I know.

      • Susan

        thanks Hook, I sort of suspected that you would respond the way you did. I think it’s a cool concept but not quite ready for the real world. I have a FitBit Zip and love it. I like the idea of real time data so have steered away from the Flex. With the recent release of the Force that’s no longer a problem. To be perfectly superficial I was also leaning toward the fuel band because of its futuristic look. I’ve been following the FitBit Flex reviews and they too speak of a lack of durability. I’ll keep an eye on the reviews and see if the Force has been made more substantially. I appreciate your input. I’d rather not put out the money, regardless of how much or how little, for something that’s a POS. Good talkin, and thanks again.


    Hey I know this is off topic but I was wondering if you knew of any
    widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading
    your blog and I look forward to your new updates.

    • Hook

      if you’re using wordpress go to “settings” in your dashboard and click “sharing”. There will be all sorts of options for you there. hope this helps.

  • Trackbacks

  • Trackback from Uncut and Unbiased: FitBit Force Review - Total Sports Blog
    Monday, 2 December, 2013

    […] for the Nike hype a year and a half ago when I started making it count, and filled you guys in on what I thought about the Fuelband.  It turns out there are several other options on the market, like the Jawbone UP, Basis B1 Band, […]

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