he countdown to the 2014 FIFA World Cup BrazilTM began with the Final Draw in Costa do Sauípe, Brazil. To celebrate this occasion and the global unifying power of football, Budweiser partnered with world-renowned artist David Garibaldi to develop a commemorative work of art that was created in real-time during the 90-minute Final Draw event. This piece was created during a viewing event at the Brazilian Ambassador’s home in Washington D.C. where representatives from all 32 countries participating in this year’s tournament were invited to share in the excitement and anticipation.
The piece serves as a visual representation of all countries in the 2014 FIFA World Cup BrazilTM and their quest to be crowned the best in the world. The one-of-a-kind work of art will make its way to Brazil where it will live on during Budweiser’s on-site activations for the duration of the tournament next summer. This is the first time the FIFA World Cup™ Final Draw has been commemorated live through a piece of art.